What is Lagom? This Swedish Lifestyle Concept Is Taking Over Design

By: Mel Quist Last week, I wrote an article for a newsletter about the self-care benefits of the Swedish concept of lagom (pronounced la-gome). Defined as “just the right amount” or “enough, sufficient, or just right,” lagom is a way of life in Sweden, whose citizens are routinely listed as some of the happiest in ...

The Odd Phenomenon of ASMR and Video Marketing

By: Mel Quist If you’re like me, you most likely pay little attention to most of the advertising you hear throughout the day. From watching TV to listening to podcasts to sitting in waiting rooms, we experience countless hours of audio advertising each week without thinking much of it. But one ad piqued my interest ...

“The Drone Age” Is Changing the Way We View the World

By: Mel Quist Time Magazine recently released an extensive special report on “the drone age” and the life and culture-altering effects this emerging technology will have on everything from aerial surveillance to front-door package deliveries. What used to be considered part of the military’s arsenal in remote conflict zones around the word is now being ...

6 Reasons You Should Give How-To Videos a Try

By: Mel Quist We are often contacted by businesses looking for the most effective approach to reaching an audience. Although most understand their clients are looking for something that is compelling and informational, they are often unsure of the what to do to attain the desired results. There are many ways this can be achieved ...

Watch Our Safer World: Haiti

We are so pleased to finally share the complete Our Safer World: Haiti documentary with our readers. Filmed in April, this is the latest installment in a series of corporate social responsibility videos that document local businesses and community members promoting safety and sustainability in impoverished areas around the world. Following the success and positive ...

Reflections on Haiti

By: Amy Augustin President, Venture6 Studio It's hard to believe it has been over a month since I returned from our trip to Haiti—the latest location of our corporate social responsibility platform. As I look back on our nine-day visit, I am so proud of what we were able to do in our short time ...

The Debate Over “#”

By: Mel Quist Take a look at the upper row of symbols on your keyboard and you’ll probably be able to name each one. Exclamation point, dollar sign, asterisk, and parentheses are all symbols we use from time to time without much thought. But when you came to the "#" symbol you probably experienced a ...

Pantone’s Ultra Violet Looks to Shape the Future in 2018

Pantone’s Ultra Violet Looks to Shape the Future in 2018 By: Mel Quist Pantone recently announced its annual color of the year selection. The pick for 2018 is Ultra Violet – a blue-based purple that “communicates originality, ingenuity, and visionary thinking that points us toward the future.” The Pantone Color Institute is considered the global ...

6 Reasons Why Small Businesses Should Prioritize Graphic Design

By: Siraj Usmani I am no business expert, but I think it is safe to say that there are many factors involved to ensure that a business is successful and does not tank. Initially you must come up with a great idea and business plan, have a solid product to sell, You might need some ...

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